Project Description


Attention and SKOV worked together in the Danish Design Centre’s PLUS program, where SKOV’s approach to product development was examined and evaluated. A user journey and value proposition framework was used to uncover and highlight the values that they wished to create for their customers through future products and services. The collaboration was very successful, and helped facilitate a fundamental change in the way SKOV works.

“As a result of working with Attention, we have, in a very short amount of time, gone from being a company driven by a great enthusiasm for technology, to instead discussing what value we wish to deliver to whom – from specs to value, you could say. It is a philosophy that has already manifested itself at several levels of the organisation.” Mads Frederiksen, Enterprise Performance Management & Business Development, SKOV A/S

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