DESIGNING FOR DISCREETNESS
Attention did the catheter packaging design for Coloplast’s Speedicath Flex, a male catheter.
The concept was developed with user experience in focus. The aim was to make the design as discreet as possible, in order to reduce any stigma and unpleasant associations. As a result, Attention introduced an un-medical case with an design appealing for men. Moreover, the packaging is sealable which allows tidy and hygienic use and disposal of the catheter.
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