Coloplast is on a quest to improve the way their products adapt to the human body, and Attention has been a key partner in this process. The challenges surrounding ostomy care are many and difficult. It all starts with a thorough understanding of user behaviour and differences in body shapes, symptoms and needs. An intense and experimental development process with many iterations of ideation, prototyping and testing together with the designers and experts at Coloplast, improved our understanding of the challenges and produced many promising concepts and solutions.
The final product contains patented details and designs and represents the latest piece of the puzzle for Coloplast, in their ambition to provide the best ostomy care products on the market.